The Natick Center Associates Board of Directors is thrilled to announce the appointment of Heather Rockwood as the new Executive Director of the Natick Center Cultural District (NCCD). A dynamic and experienced leader in nonprofit and community development, Heather brings over 14 years of expertise in nonprofit management, grant writing, and event programming, most recently serving as communications director for the Massachusetts Historical Society. Heather has served the community of Attleboro on various boards and committees, including its Cultural Council, Cultural District, and Transformative Development Initiative (TDI) Partnership, among others, and she is the Founder, Director, and President of the popular Jewelry City Steampunk Festival.

As the NCCD Executive Director, Heather will focus on fostering collaboration among local businesses, cultural institutions, and the Town of Natick, while spearheading initiatives that enhance Natick Center’s strong reputation as a regional hub for arts and economic activity.

Heather expressed her enthusiasm for the role, saying, “I am excited to join this vibrant community and build on the compelling reputation of Natick Center as a cultural and economic destination. I look forward to becoming an ally to the many local businesses, artists, and residents, continuing the great work done before me and creating new opportunities for residents and visitors to the District!”

Outgoing Interim Executive Director Paul Joseph shared his confidence in the transition, stating, “Heather’s energy and fresh perspective will undoubtedly benefit the community of Natick and help us build on its already strong foundation. As a Natick Center business owner and local volunteer, I look forward to working with her.”

Artie Fair, Board Chair of Natick Center Associates, noted, “Heather’s experience of community engagement and innovative programming makes her the perfect fit to lead the Cultural District into its next chapter of growth and success.”